As you may have noticed I have a thing for perfume; I talked about it here and then here. If you think I have a major obsession, you aren't far from the truth. But today I want to talk to you about the art of gift and presentation and the master Jo Malone.
If you've never heard of Jo Malone and/or stopped by the Jo Malone boutique, you must drop everything, and do it now. Visiting the Jo Malone will change the way you experience wearing and buying perfume. I got introduced to the brand when one December evening I was looking for a winter candle. I have heard of Jo Malone products but never tried them, and wanting to treat myself for something lovely and luxurious, I marched over to the Jo Malone boutique.
The presentation is a must-see at the Jo Malone. The walls are painted in ivory to match the luxurious boxes and thick paper bags. Classic perfume glass decanters perfectly arranged on a thick wooden white table and based on a fragrance's main accord is the ultimate playground for a perfume lover. The spacious shelves are welcoming and almost whisper in your ear to lean closer and experience the scents. There is something apothecary in the design of perfume bottles, candle glasses, body cream and bath oil jars that makes it non-intimidating. Muted elegance and simple sophistication.
I chose a Pomegranate Noir candle: the dark and tart winter fruit interpretation with a shot of frankincense might give you an idea what it smells like without giving a full review, but I will say the way it was packaged is something to note. The associate sprayed the black tissue paper with the Pomegranate Noir fragrance and masterfully folded it to fit the ivory box, and the candle sinked in beautifully. She tied the box with a grosgrain black ribbon in the perfect bow and placed the box in the ivory paper bag with black Jo Malone lettering. She then tied the top of the bag with an ivory ribbon as a final touch. It was like watching magic happen. I pictured a young-at-heart, down-to-earth, cool yet sophisticated woman walking down the street of London with her scarf playing in the wind and carrying the Jo Malone bags filled with gifts for the family, luxurious candles for the house and body creams and bath oils for ultimate self-pampering.
It is not a secret the Jo Malone house has so many dedicated followers and for a good reason. The lightness and transparency of Jo Malone colognes reflects the brand's philosophy for the scents to be unixes and shared, which is inviting. The colognes are designed to be worn on their own or layered with either other Jo Malone scents or the velvety soft Jo Malone body creams or oils to create a true bespoke sent. And the presentation, almost ceremonial, is the Jo Malone's seal in the art of gift.
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